Last week I shared the images of the rustic cabin in Grand Rapids, MN. I thought that it would be interesting to share what the editing process looks like for just one of the images. Believe it or not, this was actually a relatively simple edit.
Storytelling has become kind of a cliche in the business world over the last few years, but the truth is – it does often matter when it comes to your business. When people look at your logo, or think about your business – you want them to experience a positive emotional reaction of some sort.
Photography is often the last step of a long, often complicated – and expensive project. A lot of blood, sweat, and tears goes into the projects that my clients create. Photography is the evidence to the world that this project not only happened, but was well designed and thought out. As a professional photographer, it is not only my job to press the button on my big, fancy camera, it is my job to represent my clients in the best light possible with all of the tools that I have at my disposal… and the camera is just a small part of that toolkit.
This was not a commissioned project. As I was traveling in NYC, I made arrangements through a personal connection for access to this beautifully designed penthouse. I had roughly 30 minutes to make as many images as I could. This gallery is the result. I had no tripod and no lights. Every shot was handheld on my Sony A7III.